Sometimes you just need to stop and take a massive step backwards before you can attempt to move forward, and it seems I’ve hit a stopping point. Really, I hit it last August after Blogher, when I seem to have stumbled in to the path of a spinning beach ball, though I was silly enough to think it would fix itself. Instead, I ended up completely freezing to the point there was no way of fixing anything without completely shutting down. So, I’m go back to the beginning to relook at the entire system.
The problems really started a year ago, right before Blogher, while I was planning everything I needed to do to attend. I fixed up the blog(s), figured out who I wanted to be, got my “elevator pitch” ready, you know, that quick spiel recapping your entire blog that you can tell to someone in the course of an elevator ride. And of course, I make sure I had business cards! In rushing to get all that done, I decided it would be the perfect time to create more blogs and specialties and even a mascot, with his own blog and personality, and I did it all in the name of blogging greatness! I had big plans, made big promises, and stumbled my way through the convention with this fairly new identity, that in reality was only pretty wrapping over an empty box. A box I was expecting to fill with all the awesomeness that came from attending the event.
Well… stuff happens. I came back, I wrote about my Blogher experience, and overall it just broke me. The wrapping fell off the pretty boxes and I had nothing. Well, I had swag I was never going to use and a stack of business cards that I didn’t really know what to do with. What I didn’t have, was the desire to write. I’ve done things since then and I have stories, I just lost all sense of purpose. I had big hopes of going to a great blogging conference and coming back an awesome blogger. Maybe I left the awesome in the hotel or on the train… because it didn’t return with me. So my new contacts, new ideas, new stuff, even new blogs, sit. And they continue to sit in my inbox and in bags, boxes, and totes. And worse or all, they sit in my head. Every day my head tells me to get up and be the awesome blogger I know I can be. And the day ends with good try, maybe tomorrow.
Then the big one, I’m calling the “Huge Oversight”… When I created this site, I mixed up some art history eras, overlooking that Salvador Dali was a 20th century artist, not a 19th one. Heck, Dali was still alive when I was born. This may seem trivial, but in terms of copyright laws… it’s not. And I make great attempts at being respectful of copyright/trademark laws. So even though my logo is hand drawn… it is too close to the real thing. And the header, which broke when I moved the site to WordPress from Blogger earlier this year, was an image of the painting! Eek! Kind of why I never bothered to fix it. Plus, everywhere you turn, melted clocks is a Dalí thing. It’s so distinctly him that it’s hard to escape. I’m also really don’t identify with the painting, so is it a good fit for my website? And when it comes to Dalí’s lifestyle, it’s so not really me either. I mean I’m a little crazy, but he was on a whole other level! Basically, I’m having an identity crisis with myself and it’s taken the site with it. And a lot of this was brought on because I mixed up my art history eras.
So, now that I am more self-aware, it’s time for a little do over. I need to get back to the basics. Forget superstar blogger, we are going to aim for just a blogger. Or even just a writer. No more trying to keep up with the big names. My pace, my rules. The small opportunities that come with blogging, they will still be there in a year and by then I’ll be ready to approach them on a solid ground with content to back it up.
I’ve done some housecleaning too, and during my moment of clarity, I proceeded in killing off 2 other blog projects I was planning plus all their related social media sites. And I’ve got more things that may go too, because I’m just getting started! As for Dalí the Amazing Blog Fox, my mascot… He’s safe, but he’s getting a bit of a makeover too. Did you know he had Facebook, Twitter, and a blog? That is just too much for a little fox. Some of it has to go. The only thing I do know for sure is the RSS feed will be a little wonky for a bit. And the tree & clock logo is out, as is the header. There’s a really good chance the color palette, the template, and even the name could be on the way out too! At this point, who knows, it’s just time for a reboot!